Consumer understanding of sugars claims on food and drink products
نویسندگان
چکیده
Consumer understanding of nutrition and health claims is a key aspect of current regulations in the European Union (EU). In view of this, qualitative and quantitative research techniques were used to investigate consumer awareness and understanding of product claims in the UK, focusing particularly on nutrition claims relating to sugars. Both research methods identified a good awareness of product claims. No added sugars claims were generally preferred to reduced sugars claims, and there was a general assumption that sweeteners and other ingredients would be added in place of sugars. However, there was little awareness of the level of sugar reduction and the associated calorie reduction in products when reduced sugars claims were made on pack. In focus groups, participants felt deceived if sugar reduction claims were being made without a significant reduction in calories. This was reinforced in the quantitative research which showed that respondents expected a similar and meaningful level of calorie reduction to the level of sugar reduction. The research also identified consumer confusion around the calorie content of different nutrients, including over-estimation of the calorie content of sugars. This is crucial to consumers' expectations as they clearly link sugar to calories and therefore expect a reduction in sugar content to deliver a reduction in calorie content.
منابع مشابه
Investigating fruit and vegetable claims on Australian food packages.
OBJECTIVES Fruit and vegetable claims on food packages are not regulated under Australian food standards. The present study aimed to: (i) investigate the number and healthiness of products carrying fruit and vegetable claims in Australia; and (ii) compare the nutrition composition of these products with fresh fruit and/or vegetables. DESIGN Content analysis of fruit and vegetable claims on fo...
متن کاملAnalysis and modeling of factor determinants of food provision at consumer market of Ukraine
The present study investigates the socio-economic nature of the issue of food provision in the consumer market of Ukraine. It is entity content and main macroeconomic functions oriented at production, sales, and consumption of food, undertaken by the state to maintain the ongoing process of social reproduction and security guaranteeing in the country. It is hypothesized that the change in incom...
متن کاملFunctional foods and food supplements for athletes: from myths to benefit claims substantiation through the study of selected biomarkers.
The development of the sports food market and industrial involvement have led to numerous nutritional studies to define the type of nutrients that are most suited to support energy metabolism, fluid balance and muscle function. The key question in many of these studies was: 'Does the product lead to a significant product/consumer benefit that can be used as a claim on the package?' New methods ...
متن کاملWhen good deeds leave a bad taste. Negative inferences from ethical food claims.
Consumer research has demonstrated halo effects arising from advertising claims on food packaging (e.g., "organic," "no cholesterol") that promote misperceiving products more positively on other dimensions (e.g., low-calorie, low-fat). However, little research has explored the conditions under which such claims might give rise to more negative rather than positive evaluations. This paper highli...
متن کاملNutrition and related claims used on packaged Australian foods--implications for regulation.
The aim of this study was to describe the use of nutrition and related claims on packaged food for sale in Australia and measure the compliance of such claims with regulations governing their use. A survey was conducted of the labelling of 6662 products in 40 different food categories on sale in New South Wales in 2001. Levels of compliance were assessed by comparing the claims on the label and...
متن کامل